“That tells you how pronounced the generational divide is,” says BigChampagne founder Eric Garland. When it comes to the free streams that dwarf her still-impressive sales, Gaga isn’t giving it away for nothing—musicians typically earn fractions of a penny each time a song is streamed on Yahoo, for instance. While most artists stand to profit more from high-margin CD sales, being embedded across the Web can pay dividends in exposure and the loyalty of fans.
February 3, 2010
The Lessons of Lady Gaga- With digital dominance, business savvy, a niche-busting sound and 1,001 wardrobe changes, she is a new model for success
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